About us
An idea born from a name.
Masal Labs takes its name from Masal. Our symbol turns Masal's date of birth into geometry, and our company turns that geometry into a way of working.
Why “Masal”?
Products with a beginning, a journey and an ending that opens onto the future.
In Turkish, masal means “tale”. Every good tale opens with a beginning, grows through a journey and comes to rest on solid ground. We think about engineering the same way. Products that begin with curiosity, move forward step by step and stand firm in the field for a long time.
Masal Labs is an engineering company that brings system design, electronics and PCB design, embedded systems, mechanical design and software development together in one team. We work from Ankara, helping organisations turn their ideas into products that can be manufactured, tested and maintained over the long term.
The date behind our name, 09.10.2013, is Masal's date of birth. It is not a founding year. It is a story kept inside our mark.
Masal is a child's name, and just as much a way of telling a story. It has a beginning, a journey and an ending that opens onto the future.
How we work
One team, with no gaps between disciplines.
Designing at the same table
Electronics, embedded software and mechanics work on the same requirements and the same models, at the same time.
Decisions in writing
We write down the reasoning behind every significant decision, and when a decision changes, we keep what it affects in plain view.
The road to production
We design with the manufacturer's line, the test fixture and maintenance in the field in mind.
The story of the logo
Numbers become a drawing, and the drawing becomes a principle.
Our mark carries Masal's date of birth. An orbit radius of 9 modules, 10 nodes on the axis, a frame of 20 × 26 modules. The date is not written. It is drawn.
What we believe
Three principles on the way from imagination to technology.
Technology is a tool; the story is human.
A product's value is measured by how it changes the day of the person who uses it.
A good system is quiet.
It doesn't call attention to itself. It does its job, and when something goes wrong, it says clearly what happened.
Trust is earned through small promises.
We promise little, and we keep what we promise, on time and with the documents to show it.
Let's write the rest of the story together.
Come to us with an idea, a question or a project left half-finished.