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Systems · Electronics · Mechanics · Software
From imagination to technology.
An idea born from a name, technology that becomes the future.
Masal Labs is an engineering company that brings system design, electronics, embedded software, mechanical design and software development together in one team. We take ideas to products, and products into the field.
Balance — a solid half, an open half, one axis
AI & security
We take AI into the field and security into the design.
From enterprise assistants to models that run on the device, from modernising legacy systems to Europe's new cybersecurity rules. We put our engineering experience to work on four needs that matter today.
Edge & Embedded AI
Models that process image, audio and sensor data on the device itself, not in the cloud. We design the board, the software and the model together.
AI-Assisted Legacy Modernisation
We analyse legacy systems with AI-assisted tools, safeguard them with tests and move them, step by step, to a modern architecture.
Secure-by-Design & Product Cybersecurity
We build connected products to be secure from the design stage, and prepare them for the European Union's new cybersecurity rules.
What we do
One axis, six disciplines.
From systems engineering to circuit boards, from embedded software to mechanics and software, we bring the engineering a product needs into one team. Products struggle most in the gaps between disciplines.
Systems Engineering & Architecture
We think about the product as a whole before we divide it into parts. Requirements, architecture and interfaces come together in the same picture.
Electronics & PCB Design
From schematic to a board ready for production. Power, signal integrity and testability are part of the design from day one.
Embedded Systems
Software that lets hardware speak. From microcontrollers to embedded Linux; secure, and updatable in the field.
Mechanical Design
Mechanics that protect the electronics, manage heat and suit production. From enclosure to assembly.
Software & Platform Engineering
Software that talks to the device, the field and the user. Web, mobile, desktop and cloud.
Consulting & AI
A second pair of eyes at every point on the axis. Technical consulting, R&D planning, AI strategy and governance.
Industries
For products that will work in the field for years.
We design products that are put to the test by vibration, electrically noisy environments and long service lives.
Defence & Aerospace
Electronics, embedded software and mechanics designed for harsh environments, long product life and rigorous documentation.
Industrial Automation
Control boards, embedded software and operator interfaces that run on the production line for years without interruption.
Automotive
Vehicle electronics, embedded software and test systems, built with functional safety and cybersecurity in mind.
IoT & Connected Products
From sensor to cloud, from box to app. We design connected products end to end.
What we believe
Three principles on the way from imagination to technology.
Technology is a tool; the story is human.
A product's value is measured by how it changes the day of the person who uses it.
A good system is quiet.
It doesn't call attention to itself. It does its job, and when something goes wrong, it says clearly what happened.
Trust is earned through small promises.
We promise little, and we keep what we promise, on time and with the documents to show it.
We grow with curious engineers.
We are looking for people to build with us in electronics, embedded software, mechanics and software.
Let's start with an idea.
Tell us about your project in a few sentences, and together we'll frame the right question.